home Loans Great food comes first. How Burger King in Russia changed its largest shareholder What is Burger King

Great food comes first. How Burger King in Russia changed its largest shareholder What is Burger King

The Burger King restaurant chain is gaining more and more popularity among the Russian population, so buying a Burger King franchise can pay off in a fairly short time - only 1.5-2 years. Despite the fact that the conditions of this franchise are quite serious, the company offers powerful support to its owners, so the number of people interested in this network has only increased recently.

Burger King first appeared in suburban Miami in late 1954. Since then, the company has been successfully developing, and after half a century there were already more than 12 thousand restaurants of this chain all over the world. The Burger King network covers 76 countries of the world, and in 2010 Russia was added to this list - the first Burger King restaurant appeared in Moscow in the Metropolis shopping mall. Today the most successful Burger King stores operate in Chelyabinsk, Nizhnekamsk, Nizhny Novgorod, Orenburg, Samara and other cities.

For 3 years, the popularity of the network has increased, and as of September of this year, there were more than 120 Burger King fast food restaurants in our country. Burger King Russia, which is the holder of a general franchise for the development of a chain in Russia, announced at the beginning of the year that it plans to increase the number of outlets in the country to 500 by 2016. And, according to experts, it is quite successfully moving towards its goal. Reviews about Burger King from both entrepreneurs and their customers are always positive.

Prices and menus at Burger King

The menu of the Burger King restaurant will please the most demanding client - here, of course, there is a wide range of beef, chicken and fish burgers, salads and snacks for lovers of lighter food, a special children's menu, as well as a large selection of drinks and desserts.

The highlight of this network's burgers is that the ingredients for them are passed through the grill, which creates a special, unique taste of the dish. As for prices, they are quite democratic and do not differ much from prices for similar products in other fast food restaurants (McDonald's, etc.)

Cost and terms of buying a Burger King franchise

The main conditions for buying a Burger King franchise are as follows:

initial investment - 21,610,000 rubles;
royalties - 5% of sales per month;
lump-sum contribution - 1,920,000 rubles;
a room with an area of more than 300 square meters;
facade height - from 6 m, ceiling height - from 3 m;
at least 8 employees;
letter of recommendation from industry experts.

Thus, in order to open a Burger King restaurant, you need to have sufficient solvency, as well as experience in this field, since without it it is almost impossible to get a letter of recommendation. At first glance, it may seem that the conditions of the franchise are too complicated, however, as experience shows, they are quite feasible. If you compare them with the conditions for buying a franchise of the same McDonald's chain, you can see that Burger King is much less demanding of its future partners.

So what does Burger King offer potential franchisees? It:

all kinds of assistance in starting a business;
quality and timely professional advice;
all necessary documents, equipment, recipes and professional "secrets";
investment project and budgeting of the future restaurant;
assistance in advertising and promotion of the product on the market;
support in business organization and management;
training.
As you can see, the support from Burger King is very impressive, which significantly reduces your risks.

How to buy a Burger King franchise and open a restaurant in your city?

If you are sure that you can fulfill all the conditions for buying a Burger King franchise, then you should contact RusBurger representatives, whose contacts can be found on the website rusburger.com/. It is noteworthy that the company is no less interested in attracting new partners than future franchisees.

In this regard, she constantly holds various promotions aimed at getting more entrepreneurs interested in her franchise. For example, today there is a proposal, according to which the size of the lump-sum contribution is reduced by more than 3 times - to 600,000 rubles, and royalties - to 3%. The Burger King franchise price in this case is the lowest.

When opening a second restaurant, the lump-sum fee is not charged at all, and the amount of royalties is significantly reduced. RusBurger even offers a deferral of payment for the first product filling - in a word, everything to establish close partnerships with future franchisees. Moreover, the company seeks an individual approach to each new partner, which means that the conditions for purchasing a franchise can be changed depending on certain circumstances.

Summing up

So, if we briefly outline the results, then here's what we got - to open a Burger King restaurant, you must have:

financial assets in the amount of about 30,000,000 rubles;
experience in the fast food restaurant industry.

What will we get in return?

permission to operate under the world famous Burger King brand;
wide demand and stable profit;
support of almost any kind from RusBurger.

The benefits of acquiring a Burger King franchise are clear. This is especially true now, when the network is in its infancy in our country. Therefore, if you have enough funds and desire, buying a Burger King franchise will undoubtedly be a profitable investment.

Useful articles

Burger King establishments are ready to provide high quality products, specialties, a varied menu, pleasant pastime and pleasure for the whole family. What ups and downs the company experienced on the way to popularity in the fast food business, about the race for brand leadership with McDonald's, read on.

Prerequisites for founding a company

The consequences of World War II and the sediment of unpleasant memories subsided, the crisis was successfully overcome, and a population explosion was brewing in the United States. Most of the entrepreneurs made big bets on these forecasts, investing in the development of family-type restaurants. A similar idea caught fire and James McLamore with David Egerton, they opened the first fast food restaurant Burger King.

The basics of fast food, the technique of making hamburgers, the manner of service - James McLamore studied all this in detail using the then popular McDonald's as an example and successfully applied it in his own network of such establishments. To focus the attention of couples on their establishments, the founders of the brand added cutlery to the service. True, they were plastic and inconvenient to use, as intended.

The beginning of the brand's popularity

The history of Burger King differs markedly from its competitors in the fast food industry with numerous ups and downs. The company has changed 4 owners in its history.

December 4, 1954 - Insta-Burger King opens in Miami. It resembled McDonald's, but had significant features. At the institution, the prices for products were fixed, somewhat overpriced compared to competitors(at McDonald's, a hamburger cost the customer 15 cents, and at a new restaurant, 18 cents).

The manner of cooking also stood out. The brand insisted on preserving the nutritional, vitamin values of the burger beef while grilling it, without the use of oil. This indicated concern for the health of customers.

After 3 years, the company adds the original Whopper dish to the menu. A huge sandwich instantly fell in love with visitors. Since 1958, the brand has rapidly stepped into popularity. To reinforce the success of the business, the founders decide on an original marketing move - to shoot an advertising video about the company and the Whopper. For Burger King, this is not the only way to go on television, the brand regularly creates new advertisements and launches them for everyone to see.

Each new video significantly raises the rating of the company. 1959 - A new restaurant opens in Florida, and then management decides to franchise. Franchises, in their opinion, are a budget option for expanding a chain of fast food restaurants. Indeed, it took only 8 years to open 274 establishments under the brand logo.

Burger King and the Pillsbury Corporation

The next important step in the development of the brand is the change of ownership. In 1967 Burger King becomes the property of the Pillsbury Corporation. The purchase to the new owners cost $18 million.

The change in ownership was followed by an accelerated pace of new restaurant openings. The brand management, engaged in the sale of franchises, almost forgot about quality and service. Promised in the commercial, the constancy, the identity of the atmosphere, the equality of the cost of products in all establishments of the network were not respected. The company was on the brink of bankruptcy.

Donald Smith, the former manager of McDonald's, managed to correct the situation. The leadership promised Donald absolute freedom of action, the embodiment of bold ideas in the development of the brand. Smith tightened control over establishments, introduced their unscheduled inspections, directed all his efforts to standardize restaurants. And in 1974, visitors are pleased with the novelty in the organizational process, the Do-It-Yourself technique. Now the client is given the opportunity to independently compose their favorite additions to the sandwich.

For 10 years of presence in Donald's company, the network of establishments has been expanding in the United States and in 30 countries around the world.

1975 - the company takes a bold step, establishes King Auto windows. Now motorists order their favorite dishes without leaving the car. Convenient, high quality, timely - the main tasks of management.
1977 - Burger King gives each client toy present to the main purchase. This bonus attracts even more customers.
1978 - the brand goes to a new level in cooking, expands the menu. Now customers are offered sandwiches for every taste (with chicken, fish, ham).
1980 - another bold marketing move is being introduced, in the form of win-win lottery. In the same year, Donald Smith leaves the company, the brand's business begins to deteriorate.

Saltar a navegación, búsqueda Burger King Holdings, Inc. Tipo Privada Fundación Wikipedia Español

Burger King- a well known group of restaurants selling hamburgers and other types of fast food. The group began in the US in 1954 and now has more than 11,000 restaurants around the world. Its most famous hamburger is called the Whopper … Useful english dictionary

Burger King- Corporation es una cadena de restaurantes de expendio de comida rápida estadounidense. Está considerada un símbolo del capitalismo estadounidense al igual que McDonalds Es junto a Mc Donald y Wendy la mayor cadena de ventas de hamburguesas del… … Enciclopedia Universal

Burger King- Infobox Burger King logo= Burger King (NYSE|BKC), often abbreviated to BK, is a global chain of hamburger fast food restaurants. The first restaurant was opened in Miami, Florida in 1954 by James McLamore and David Edgerton, and has since used… … Wikipedia

Burger King- 25°46′57.99″N 80°17′14.56″O / 25.782775, 80.2873778 … Wikipédia en Français

Burger King advertising- Burger King Type Private Industry Restaurants Predecessor Insta Burger King ... Wikipedia

Burger King (Mattoon, Illinois)- Burger King is a restaurant owned by the Hoots family in Mattoon, Illinois. The restaurant is the original Burger King, and is not related to the fast food chain Burger King; the 1968 court case between this restaurant and the larger Burger King… … Wikipedia

Burger King legal issues- Infobox Burger King logo= As with other multi national corporations, international fast food restaurant chain Burger King (BK) has been involved in several legal disputes and cases, as both plaintiff and defendant, in the years since its founding … Wikipedia

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Make the internet work for your restaurant, Maria Zhogoleva. Maria Zhogoleva is an Internet marketing consultant, has extensive experience in promoting and optimizing websites, increasing conversions on projects by two or more times, increasing income brought by…
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The fact that fast food is harmful is known to absolutely everyone today. But at the same time, these are very tasty and appetizing, inexpensive dishes that you can eat on the way to work. That is why the Burger King restaurant has been so popular for more than a decade. Feedback from employees emphasizes that tons of finished products are sold through retail chains every day. We offer today to get acquainted with the history and geography of points, open vacancies. In addition, we will try to look inside and see the company through the eyes of its employees.

History of success

Below we will return to the reviews of employees. Burger King will soon be celebrating its centenary. Specialties from the earliest days have been hamburgers or whoppers, as well as french fries. The history of the network began with a small restaurant in Florida. On the way to modern development, the company changed four owners. In 2013, it had more than 13 thousand restaurants in 80 countries of the world. Network turnover - more than 117 million dollars.

Fast food conquers Russia

Relatively recently, in 2010, the first restaurant of this chain was opened. It happened, as expected, in Moscow. By the autumn of 2017, more than 400 restaurants were opened in Russia, more than 200 of them in Moscow. More than 30 localities also have their own Burger King. Young people are already so accustomed to such culinary delights that they are increasingly replacing ordinary food with fast food. Whether this is good or bad - we will not argue. Our task is to find out what it is like to work in such a popular network, serving thousands of visitors daily. And the reviews of employees will help us in this. Burger King, by the way, regularly advertises for staff. What happens behind the doors, because of which we get fragrant buns with ruddy cutlets and bright sauce? Only those who managed to work in the ranks of employees can say this.

Your step into the future

Most come into this business as young people. Yesterday's or current students are seduced by the opportunity to grow with the company, improve their professional level and income. This is fully confirmed by the feedback from employees. Burger King gives everyone the opportunity to go from an ordinary employee to a coach, manager, deputy director, territorial manager. Very tempting. What do you need to do to get to the top of the career ladder? Let's figure it out together.

Carier start

It is of fundamental importance in which city you decide to get a job at Burger King. The reviews emphasize that the very first restaurants of this chain of all available in Russia are located in the capital. This means that experienced employees work here who can transfer their knowledge to beginners. But reaching the star top is also not easy. This is due to high competition. Next to you there are several dozens of the same, and among them there may well be a more talented one. Therefore, you will have to sweat in any case, but especially if you live in employees, work at Burger King is sometimes called pitch hell, but apparently you need to find the meaning of what you are doing and set a goal. Then the picture will become much more fun.

starting position

The first thing you have to put up with is strict regulations. The main task of each employee is to quickly and at the highest level perform the duties assigned to him. Only by becoming the best at this stage, you will be able to move on to the next, because soon it will be you who will teach beginners.

So, for a beginner, there are two positions: this is the kitchen or the cash register. What do the reviews recommend? Burger King is a fast food restaurant, and if you want to succeed, you must be well versed in the recipe and the intricacies of cooking. Therefore, it is worth starting from the kitchen. So you will join the team faster, and learn the basic recipes, which will help when it's time to go out into the hall and start communicating with guests.

How to get a job

The sphere of fast food is a high rhythm and compliance with standards. Mastering all the subtleties, quickly switching, adapting is a task for the young and energetic. Therefore, there is a large percentage of students in the team. This is also the reason for the high staff turnover. On average, each team consists of 80% students, which is welcomed by company policy.

If you are between 18 and 25 and can maintain a normal dialogue, then you should not be afraid of an interview. It is carried out by the same guys as you, maybe a little older. Their goal is to close a vacancy as soon as possible, just like yours - to find a job. And again, Moscow will stand a little apart here. Feedback from Burger King employees suggests that at the first interview they were given a stress interview, offered to dance on the table, asked discouraging questions. So the employer tries to evaluate your ability to act in non-standard situations.

Beginning of work

At first, everything seems alien and scary. This is especially true for the kitchen. Huge plates with hundreds of cutlets, baked buns, salads, and between all this, dozens of people who exchange strange phrases. Need time. You will be assigned a trainer who will conduct the training. Usually a newcomer is first placed in the department, where the goods are prepared for shipment to the kitchen. Something to defrost, something to wash, decompose or spill. The trainer will guide you through the steps. Clear schemes are very well thought out here, everyone knows what and at what stage he should do.

The entire learning process is divided into several stages. First, the trainer speaks and demonstrates. Then the coach does, and you describe. Then you do, and the coach prompts. Finally, you do and say at the same time. The difficulty here is to learn all the numbers. This is also often emphasized by reviews. Burger King is a large and well-known company, and manufacturing defects are unacceptable. Therefore, oil temperature, cooking time, storage time on board, serving, outlet temperature, assembly time, grams and milliliters - all this has to be taught ad infinitum.

Stage two

After the employee has learned all the stages of production and has become free to navigate, he goes to the cash register. But this is not always the case, guys sometimes refuse. But if they do not bypass this stage, then they become coaches faster. But the cash register is waiting for the girls for sure. There are only two positions here, number one and two. The first one contacts the client, helps to choose, accepts payment and punches the check. The second collects an order for a tray. In addition to the fact that the whole day you need to be friendly and attentive, so also full financial responsibility.

Personal rating

Within the network, each cashier has a personal magnetic card, on which all sales are recorded. Instead, each of them receives very specific tasks that must be completed. This is a certain amount of potatoes and sauces, sandwiches and desserts, novelties. Employee salaries are also tied to personal sales (St. Petersburg). Burger King reviews are evaluated as an opportunity to make good money, subject to personal effort, of course.

But this practice exists only in large cities. In small towns, a personal rating competition is ongoing, but it gives almost nothing. Sometimes the best employee gets a small bonus. But if a restaurant performs average ratings at the end of the month, then managers and the best employees receive the award.

Career

It is quite possible, which is why many people are so tempted to work at Burger King. Feedback from employees of St. Petersburg, Moscow and other regions suggests that if you are sociable and sociable, you are drawn to knowledge and do not shy away from work, then you will not stay long in ordinary employees. As soon as you learn to constantly and naturally smile, speak politely and easily resolve any conflict situations, you automatically become a candidate for coaching.

The composition of the latter is limited, usually it is one for the whole team. The speed of your promotion also depends on the turnover of the restaurant, so work at Burger King is especially appreciated in large cities. Feedback from employees suggests that further promotion to the managerial staff depends directly on the growth of the network in your city. After all, as soon as a new restaurant opens, part of the management team is transferred there, and the “losses” are made up for by the personnel reserve, which is the coaches. The latter have regular meetings and trainings, creative tasks.

Wage

This is the most important thing for every person who gets a job. I would like to say that the salary here is commensurate with the efforts invested. The rate is hourly, it is regularly indexed, but depends on the region. It is surprising that there are no negative employee reviews related to this. Work at Burger King (in Yekaterinburg, for example) costs 110 rubles per hour, and in Moscow about 160. This is the initial tariff rate. At the same time, a person immediately indicates in the questionnaire how many hours he can devote to work. You can work 40 hours a week or agree on 20. If you need money, then go to work and work.

The next increase in the rate will be when you become a generalist, that is, you will work well in any area of the restaurant. The coach's salary is even higher. The company helps everyone to grow.

Burger King is a chain of fast food restaurants that is very popular among the population. At lunchtime, you want to rush for delicious crispy potatoes, drink hot coffee on the run and get back to business.

A hectic lifestyle forces you to snack in fast food establishments. Some people know how to combine a pleasant pastime and a delicious high-calorie snack. At Burger King, you can just arrange a budget dinner with friends.

What is remarkable, there are always interesting promotions. A visitor can get coupons, a good check discount, and even a free burger. You just need to leave a review on the official Burger King website. A very tempting offer, don't you agree?

But is it really tasty? Is it worth striving for all these nice bonuses? Find out more about this below.

I would like to note the good location of Burger King in Moscow. The first restaurant is located in the Arbat area. During prime time, the waiting time for an order is 20 minutes or more.

Due to the atmosphere of bustle and lack of comfort, it is unlikely that you will be able to fully relax here. The noise in the establishment prompts you to quickly eat your portion and leave. Although this is not a top-level restaurant, so it remains to be content with a full stomach. It is impossible not to notice that it is always clean there: tables and chairs look neat.

How to get a coupon?

At Burger King, discount coupons can be obtained when paying for an order at the checkout, as well as by downloading the application to your phone. It has a points system. In order to accumulate a certain amount of bonuses, you need to exchange codes with relatives and friends.

10% discount

By registering on the official website, you will receive a special code. It must be entered on your last order receipt. So, with the next purchase, presenting a receipt with a written code, you will receive a 10% discount. If you have Burger King coupons, then the discounts can be summed up.

Special offer

There are stocks that require special attention. For example, sometimes when you buy two burgers, you can get a portion of nuggets as a gift. Cashiers may not mention such pleasant bonuses, so be careful and try not to miss such a chance.

As in other restaurants, during happy hours you can get a significant discount or even a full dinner for only 300 rubles.

About the menu and prices

Burger King's menu is very varied. This includes up to 20 types of different burgers. There are 9 burgers and one Whopper Roll with beef.

However, this review of Burger King can be reduced to a few favorites. According to the best taste impressions, the Big King burger seems to be the most appetizing. He is very satisfying. It has two layers between thin soft rolls. Inside: cutlet, melted cheese with awesome creamy taste, crispy lettuce. It's worth a try.

The next dish is "Steakhouse". The burger is fat with bacon. In the layer there is barbecue sauce and onions. In general, the burger itself is good, if not overdone with mayonnaise or sauce. Considering that prices at Burger King allow you to treat yourself to a decent snack, the quality is quite acceptable, and you can definitely come back here.

Cutlet

It can be rated 4 points out of 5. As it cools, the taste of the patty changes significantly, but this is not too critical for a fast food establishment. Takeaway burgers are better not to take, but to eat hot on the spot.

Best of all in "Burger King" are "sandwiches" with chicken cutlet. For example, the simplest and most beloved Chicken Burger. Prices at Burger King for it range from 55 to 200 rubles. But it's worth it.

A particular favorite among chickens is the Chicken Barbecue Grill. Inside is a piece of white chicken fillet fried in breadcrumbs, onion, sauce and bacon. Can it be tasteless? It may seem to someone that it is too fat, but you can afford to eat tightly.

The Burger King menu allows you to choose the best option according to your price preferences: Whopper Roll, Fish Roll and Caesar Roll. Do you want to choose the most delicious among them? Will not work.

The cooks did a very good job on them. Meat cutlet, lettuce and vegetables - all this is seasoned with excellent sauce and wrapped in a thin, light wheat cake. If you don’t really want to stuff your stomach with a burger, you can choose the Caesar Roll, which is quite modest in calories.

Salads

There are two types of salad on the Burger King menu: Mix and Caesar. Both are good, but if you want a more satisfying one, then it is better to choose the latter option. It contains pieces of chicken fillet, cheese and vegetables. All this with a very tasty sauce.

Beverages

It is worth leaving a separate review about the drinks at Burger King. It's all pretty sad. As in many fast food restaurants, soda is diluted with water. Such dubious savings are incomprehensible, but this is decently reflected in the taste. Therefore, some visitors began to take drinks with them. Which, of course, the employees of the institution are not very happy about. The guard's remark can be ignored.

desserts

Don't bother with desserts. Ice cream is delicious: a generously filled cone will satisfy all the preferences of the sweet tooth at once. And what is a hot brownie worth only 80 rubles.

Ice cream "Twix" with cookies and caramel is very tasty, but very sugary. If the brownie gives off a little bitter classic chocolate, then Twix is designed for lovers of very sweet desserts.

The cherry pie is a bit dry and costs 60 rubles. Another tempting ingredient on the menu is syrniki. They are the best at Burger King. They are served with lingonberry or strawberry sauce. They do not have an unpleasant smell of oil. But the price of cheesecakes is not particularly encouraging: 120 rubles for just 1 piece. The price is unreasonably high. For this money, one could make a portion of at least three syrniki.

side dishes

Classic french fries are too often soft and salty, so they leave a not very positive impression. Many people crave fresh and crispy potatoes.

"Derevensky" differs significantly in taste and quality. Either this is due to the price, or to the cook, it is not clear. But if the choice is between "Free" and "Rustic", then it is better to choose the second. Onion rings have a good batter and excellent roasting. They are crispy and delicious.

Snack

There are three types of them: “King Nuggets”, “King Wings”, “King Bouquet”.

“King Wings” are few, although a portion costs from 150 rubles. They may come uncooked. If the package is for take-out, then there is a chance to find stale wings. Since the fast food chain positions itself as a freshly prepared food restaurant, such moments need to be made public. For example, you can leave a negative review, contact the feedback service and, if possible, make a return.

"King Nuggets" left a more positive impression. They are fresh and crispy. They don't drip fat. I am pleased with the affordable price - about 80 rubles. Pairs well with sweet and sour sauce.

"King Bouquet" is just a big portion of all of the above. In the composition there are wings, and nuggets, and onion rings. The food is reasonably priced and the portion is big enough for two people.

Children's lunch

It is convenient to persuade a child to eat by saying that in such a huge establishment they put aside a box with a delicious burger for him. Plus, in the cherished box there is a collectible toy. From the edible in it: a cheeseburger and nuggets. The kids love this kind of presentation.

Seasonal drinks

During the hot summer months, they serve excellent smoothies. Of course, in the summer there is no need to order soda, if you are not an ardent fan of it. There is no significant difference in price, although smoothies are a bit more expensive. But given the benefits, you should stop your choice on it. The drink perfectly quenches thirst, tones up and helps digestion. All in all, it's just a great choice.

Delivery

It is worth including delivery conditions in your review of Burger King. It is noted that it differs significantly in time. However, this most often depends not on the courier, but on the degree of workload of the kitchen and roads. Burger King delivery arrives on time, but in case of delay, you can call and discuss the problem with the operator.

Food to go

An alternative to delivery is takeaway food. Everything is collected promptly, but the finished package must be checked. It most often reveals some disadvantages, although sometimes insignificant. But the future should pay attention to them. By the way, the Burger King delivery was also noticed on minor deviations from the order receipt.

Service staff

I would like to commend the work of the staff. For the entire time of visiting at the checkout, orders are taken as quickly as possible. They always respond to requests and comments on the spot, for which special thanks. Although "Burger King" in Moscow has about 8 outlets. Everywhere different staff, menus and prices. Everything can differ significantly from each other.

This article is a review about Burger King, which will help those who prefer to get acquainted with the nuances and impressions of regular visitors.